Gulf Gateway
Roles & Responsibilities
- Study the brand portfolio and conduct market research to identify market positioning and potential opportunities.
- Develop and implement a comprehensive route-to-market strategy.
- Create and maintain brand strategy aligned with Company’s objectives and develop the marketing calendar and associated budget, ensuring alignment with corporate goals and secure necessary approvals.
- Conduct continuous updates of brand portfolio presentations and marketing materials.
- Monitor competitors’ activities and prepare proactive marketing measures.
- Analyze market trends to identify new product developments and improvement opportunities.
- Develop and issue brand analysis reports to support decision-making on brand performance, including sales achievement, budget spending, growth, and contribution analysis.
- Communicate with sales teams updates related to brand portfolio, strategy, and budgets.
- Maintain timely contact and alignment with brand suppliers for continuous updates and strategy alignment.
- Ensure effective communication with the sales team, supporting them in presenting new products to clients.
- Collaborate with the Marketing department for digital marketing and social media strategies.
- Responsible for achieving sales targets and developing promotions within company policy.
- Identify potential markets and clients in coordination with District, Branch, or National Sales Managers.
- Support sales team presentations, opening orders, and marketing efforts.
- Monitor customer feedback to measure satisfaction and improve product offerings.
- Prepare merchandising plans and assist the merchandising team in implementing plans and standards.
- Plan, organize, and execute all brand-related events and product launches.
- Ensure all new products are distributed and displayed as per company standards.
- Manage, coach, train, and mentor assigned team members.
- Set brand guidelines, coach, and control their implementation.
- Maintain daily monitoring of brand sales and stock levels, issuing alerts and taking necessary actions.
- Generate and follow up on daily, weekly, and monthly reports.
- Ensure spending is within approved limits and budget targets are met.
- Ensure sufficient stock levels and supplies before launching new brands.
- Ensure proper execution of approved marketing plans, including product launches and relaunches.
- Conduct regular market visits to ensure effective implementation of planned activities.
Desired Candidate Profile
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience as a Brand Manager or similar role.
- Strong analytical skills and market research capabilities.
- Excellent communication and interpersonal skills.
- Proficiency in using relevant software and tools for market analysis and reporting.
- Ability to manage budgets and achieve sales targets.
- Strong leadership and team management skills.
To apply for this job please visit gulfgatewaygroup.co.