Content Writer

Prime responsibility is to write informative and engaging articles and creating the best possible written or visual content, from blog posts to press releases. The selected candidate will also create videos and other social media content independently. The candidate should therefore be comfortable in front of a camera.

• Completing writing projects, meeting deadlines and following content requirements in terms of style and project specifications
• Revising content whenever customers or clients request changes
• Helping create style guides or suggesting changes to ensure content is consistent and clear
• Working with customers to define their content needs
• Researching industry-related topics (combining online sources, interviews and studies)
• Writing clear marketing copy to promote our products/services
• Preparing well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Writing engaging content for blogs, ebooks, case studies, video scripts, infographics and other assets
• Identifying gaps in content and recommending new topics
• Editing content to ensure voice, grammar and style is on point
• Creating and scheduling posts for multiple social media channels
• Distilling complex concepts and language into content that is easily understood
• Working closely with internal team members to ensure alignment and consistency in messaging, branding and style
• Managing and completing work on time for multiple content writing projects
• Working with content strategists to build editorial calendars